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Cara menguji AB thumbnail Youtube dengan TubeBuddy | YT TOOL NAVI Cari artikel dengan kata kunci CLOSE TubeBuddy 2023.01.30 t293qyampx4i
Cara menguji AB thumbnail Youtube dengan TubeBuddy Saya ingin menguji AB tingkat klik melalui judul dan thumbnail video Youtube.
Saya ingin tahu cara menggunakan fitur Video A/B Testing dari TubeBuddy !
Pada artikel ini, kami akan menjelaskan fitur pengujian A/B yang disebut “Video A/B Tests” dari TubeBuddy dalam bahasa Indonesia, untuk menjawab pertanyaan-pertanyaan ini dengan cara yang mudah dipahami.
Item-item yang dapat diuji A/B untuk CTR video Youtube dengan fungsi ini adalah sebagai berikut.
Item Pengujian A/B Video
Gambar kecil Judul Tags Deskripsi Jika Anda ingin tahu lebih banyak tentang manfaat pengujian AB untuk video Youtube, atau jika Anda ingin meningkatkan rasio klik-tayang dan jumlah penayangan di saluran YouTube Anda, silakan lihat bagian ini.
Lompat ke tempat yang ingin Anda baca
Mengapa menggunakan “Uji A/B Video” TubeBuddy? Bagian ini menjelaskan manfaat menggunakan fitur pengujian AB yang disebut “Video A/B Tests” di TubeBuddy.
Keuntungan utama adalah sebagai berikut
Manfaat pengujian AB
Anda dapat memverifikasi apakah thumbnail sudah optimal bagi pengguna. Ini dapat memverifikasi apakah judulnya optimal untuk meningkatkan jumlah klik. Dapat melihat bagaimana perubahan judul, ringkasan, dan tag memengaruhi lalu lintas pencarian atau tidak Dengan cara ini, dengan menggunakan TubeBuddy untuk melakukan pengujian AB dan membuat video yang lebih baik, Anda dapat meningkatkan jumlah penayangan dan pelanggan ke video dan saluran Anda.
-> Situs web resmi TubeBuddy
TubeBuddy Mulai sekarang! Catatan: Hanya rencana legenda. TubeBuddy memiliki empat paket harga yang berbeda: “GRATIS”, “PRO”, “BINTANG”, dan “LEGENDA “.
Paket “GRATIS” memungkinkan Anda menggunakan TubeBuddy secara gratis.
Namun, untuk menggunakan fitur “Video A/B Tests”, Anda perlu mendaftar untuk paket “LEGEND”, yang menawarkan fitur paling canggih dari paket berbayar .
Paket ‘Legend’ menawarkan fitur analisis yang lebih berguna daripada paket yang lebih rendah.
Kami menyarankan Anda memulai dengan paket gratis dan kemudian pindah ke paket berbayar jika Anda ingin mempercepat bisnis Youtube Anda.
Untuk informasi lebih lanjut mengenai fitur-fitur paket berbayar dan cara meng-upgrade, silakan merujuk ke artikel di bawah ini.
Cara menggunakan “Tes A/B Video” TubeBuddy Bagian ini menjelaskan cara menggunakan fitur pengujian AB “Video A/B Tests” TubeBuddy dengan cara yang sederhana.
1. mengakses fungsi Ada dua cara utama untuk mengakses fungsionalitas “Video A/B Tests”
1.1 Pilih tombol “fb” pada video yang ingin Anda lakukan pengujian AB pada konten Youtube dan klik “A/B Tests”.
2.1 Dari dasbor Youtube, pilih “A/B Tests” di bawah “Website Tools”.
2.2 Klik pada “+ Buat tes AB
2. membuat uji rasio klik-tayang thumbnail Bagian ini menunjukkan kepada Anda cara membuat “Thumbnail Click Rate Test”. 1.
1. pilih video yang telah Anda unggah atau ingin Anda uji
2. pilih uji rasio klik-tayang thumbnail
Tetapkan durasi pengujian AB dan klik ‘Continue’ (jumlah hari harus lebih besar dari 2 dan angka genap).
Anda juga dapat memilih untuk menjalankan tes sampai menjadi signifikan secara statistik (mulai sesegera mungkin). (Pilih ‘Mulai secepatnya’ atau ‘Tetapkan tanggal mulai’.) 4.
Unggah thumbnail yang ingin Anda uji dan klik ‘START TEST’.
Jika rasio klik-tayang video Anda turun, peringkat pencarian untuk kata kunci Anda juga akan turun.
Oleh karena itu, penting untuk membuat thumbnail dengan rasio klik-tayang yang tinggi dan pengujian AB adalah pengujian yang efektif .
3. Membuat tes metadata Bagian ini menunjukkan cara membuat ‘metadata test’.
Proses membuat tes metadata mirip dengan proses membuat tes rasio klik-tayang thumbnail (1 hingga 4), dan karena itu dihilangkan di sini.
Namun demikian, pada 2, pilih “Metadata Test ” dan pada akhir 4, klik “CONTINUE “.
1. sampai 4. *Diterima. 5.
5. masukkan tag dan klik “LANJUTKAN” (beberapa tag direkomendasikan oleh TubeBuddy) 6.
6. Masukkan judul dan klik ‘LANJUTKAN’ 7. Masukkan ringkasan dan klik ‘LANJUTKAN’ 8. Klik ‘LANJUTKAN’
Masukkan ringkasan dan klik ‘MULAI UJI’.
Perhatikan bahwa mengubah judul, ringkasan, atau tag dapat menyebabkan video diindeks ulang oleh sistem YouTube .
Namun, mengubah thumbnail tidak terpengaruh , jadi jika Anda baru mengenal pengujian AB, disarankan untuk memulai dengan pengujian rasio klik thumbnail.
-> Situs web resmi TubeBuddy
TubeBuddy Mulai sekarang! Dua hal yang perlu diingat ketika A/B menguji video Youtube Bagian ini merinci poin-poin yang perlu diperhatikan dalam pengujian A/B pada video Youtube.
Kiat untuk membuat thumbnail dengan CTR (click through rate) yang tinggi Dalam video Youtube, thumbnail adalah salah satu elemen utama untuk meningkatkan rasio klik-tayang.
Dalam A/B testing, tips untuk membuat thumbnail dengan CTR (click through rate) yang tinggi adalah sebagai berikut.
Saran untuk membuat thumbnail
Buat thumbnail dengan warna-warna yang kontras. Buat thumbnail dengan lebih banyak elemen teks dan elemen visual Mengubah font dan ukuran Memindahkan gambar dan teks, misalnya, “kiri ke kanan” atau “atas ke bawah”. Dengan cara ini, pengujian lebih mungkin efektif jika ada perbedaan yang jelas antara thumbnail asli dan thumbnail yang sedang diuji.
Apa yang harus dilakukan jika RKT (rasio klik-tayang) tinggi dan waktu menonton rata-rata singkat Jika RKT (rasio klik-tayang) tinggi tetapi waktu menonton rata-rata pendek, ada kemungkinan hubungan antara thumbnail dan video rendah.
Tingkat retensi pemirsa rata-rata di YouTube diperkirakan sekitar 25% .
Selain itu, setelah melakukan pengujian AB, pastikan untuk memeriksa item-item berikut ini dengan benar.
Item yang harus diperiksa setelah pengujian AB
Jumlah klik pada video Jumlah tampilan Jumlah suka Jumlah pelanggan saluran Jumlah klik pada tautan di bagian ikhtisar dll.
Setelah melakukan pengujian AB dengan cara ini, penting untuk memantau angka-angka dan melakukan perbaikan.
Semakin cepat Anda mengulangi siklus pengujian dan perbaikan, maka akan semakin efektif.
Ringkasan: Gunakan “Tes A/B Video” TubeBuddy untuk mendapatkan lebih banyak penayangan! Dalam artikel ini, kami menjelaskan pengujian AB menggunakan fungsi “Video A / B Tests” di TubeBuddy.
Poin-poin penting dari artikel ini
Fitur “Video A/B Tests” memungkinkan pengujian AB untuk mengukur dan memahami cara meningkatkan video Anda. Fungsionalitas “Video A/B Tests” hanya tersedia untuk paket “Legend”. Ketika melakukan uji rasio klik-tayang thumbnail, dianjurkan untuk membuat perbedaan yang jelas Jika waktu menonton rata-rata pendek, relevansi thumbnail dengan konten video mungkin rendah. TubeBuddy tersedia dari paket gratis , jadi silakan mulai.
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TubeBuddy Mulai sekarang!
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